Valley Bank’s new Fifth Avenue flagship branch is now home to one of Manhattan’s biggest and brightest brand beacons. At the end of 2022, the bank debuted a new massive display wall featuring a curved surface and curated visuals. The large-scale signage reflects Valley’s vision to create a branch that stands out in the ultra-competitive New York banking market.
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In addition to its sheer size, this large outside-facing direct view LED screen captures views from two sides of the building, as well as the foot and vehicle traffic at the intersection of 5th Avenue and 30th Street. The display features a curved PixelFlex LED display and embraces a ‘staccato’ surface layout, which provides an incomparable palette for the expression of the Valley brand in ways that are both soaring and spectacular and differentiated from the common flat-panel digital message boards typical of most bank branches across Manhattan.
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