A playful social media campaign was developed to spotlight Jamieson’s four daily essentials using a dating app-inspired creative concept. Each product was introduced with its own cheeky caption and persona, from “The good mood dude” to “To keep your gut movin' and groovin’,” making the lineup feel both essential and entertaining. The campaign blended health education with lifestyle relevance, encouraging users to see these supplements as perfect daily matches. Visuals mimicked swipeable profiles, bringing an element of fun to wellness content. The result was a scroll-stopping campaign that boosted engagement while driving traffic to jamiesonvitamins.com.